Exploring the Impact of HR Practices on Establishing an Organization as an Employer of Choice

Abstract

The main objective of the study was to determine and identify whether, independent variables (Compensation and Benefit, Training and Development, Employee Engagement, Performance Management, Reward and Recognition, Work-Life Balance) affects the dependent variable (Employer of Choice) or not. The nature of the research was causal (explanatory) in nature. This research was explanatory because it focused on identifying the impact, relationships, and analysis of specific variables. The research was conducted in area of Karachi, Sindh, Pakistan, the data was collected from six (6) different FMCGs (Fast Moving Consumer Goods) located in Karachi, Sindh, Pakistan, the sample size of the study was 300 respondents accordingly. The type of research that was implemented in this research was quantitative in type. Data was collected by floating a close ended survey questionnaire, which was developed on the Likert Scale. The statistical results concluded that all independent variables have been accepted and have an impact on the dependent variable.