Long-Term Impact of social media and Influencers on EV Adoption: Bridging purchase intention and Sustainability

Abstract

The article's goal is to investigate the impact of social media and influencers on the uptake of electric vehicles (EVs), with an emphasis on customer purchase intentions and perceptions of the sustainability advantages of EVs. The goal of the study is to uncover the main elements influencing customers' decisions to purchase EVs and to offer industry professionals and marketers ideas on how to use social media and influencers to encourage EV adoption and sustainability. The study investigated the role of social media and influencers on EV adoption in Pakistan using a surveybased research approach. It used five theories and statistical analysis to get its conclusions. They also looked at how sustainability-related attitudes influence purchasing intentions when it comes to social media and influencers. The study's quantitative methodology relied on statistical research to get its results regarding the impact of social media and influencers on EV adoption. Influencers and social media can have a big impact on how customers feel about EVs, which can affect their purchase intention and how they see sustainability. This has real-world ramifications for marketers, business experts, and regulators looking to encourage the use of EVs. The post places a strong emphasis on using social media and influencers as powerful tools for encouraging EV adoption and supporting sustainability.