Vol. 2 No. 2 (2023): Voyage Journal of Economics and Business Research (VJEBR)

Articles

• Long-Term Impact of social media and Influencers on EV Adoption: Bridging purchase intention and Sustainability

  Humaira Maryam, Muhammad Asadullah

  1-21

  • pdf

• Beyond Buyers: The Role of Civil Society Organizations and Consumers in Promoting Buyers' Justice and Social Capital in Supply Chains

  Syed Waqarul Hasan, Shazada Azam Khan Alwi

  22-36

  • pdf

• The Mediating Role of Attachment in Extended Technology Use: Insights from Pakistani College Students' Social Networking Site Usage

  Rakhshinda Ahmed, Marium Ata

  37-53

  • pdf

• Examining the impact of OCB on individual career development and advancement, exploring potential moderating effects of job self-efficacy

  Dr. Zobia Zaman

  53-71

  • pdf

• Exploring the Impact of Celebrity Endorsement, Social Media Influence, and brand fit on Consumer Behavior: A Study on Trustworthiness, Familiarity, Brand Fit, and Source Credibility

  Tahira Batool, Sherbaz Khan

  72-92

  • pdf

• Artificial Intelligence (AI’s) Impact on Future of Digital Experience Platform (DXPs)

  Ankur Tiwari

  93-109

  • PDF