Examining the impact of OCB on individual career development and advancement, exploring potential moderating effects of job self-efficacy
Keywords:Self-Efficacy, Employee Empowerment, Individual-targeted citizenship behavior, Organization citizenship behavior (OCB)
This research paper delves into the impact of individual-targeted citizenship behaviour (OCBI) and organization-targeted citizenship behavior (OCBO) on the positive transformation of group members. The study focuses on the changes in job self-efficacy, Empowerment, and Engagement in individual employees. The empirical validation of the research was carried out through a survey that used a closed-ended questionnaire. The data collected from 300 respondents was analyzed to establish the validity of the research. The study reveals that OCBI has a significant positive impact on job self-efficacy, which, in turn, positively affects empowerment and engagement change in individual employees. The findings of this research will aid organizations in enhancing employee engagement and empowering them by understanding the importance of organizational citizenship behavior. By embracing organizational citizenship behavior among employees, organizations can create a work environment that nurtures employee growth and development. Furthermore, the findings of this research will help organizations formulate policies and procedures that cater to the needs of their employees, thus improving employee retention in the long run.